What is a technology platform? SAP Insights
Digital marketing platforms are powerful resources for businesses attempting to be present across a multitude of online channels, and ensuring this presence is driving value (and sales!). Tools like Marketing Evolution’s single closed-loop platform enable marketers to measure and optimize marketing performance, sales, and engagement by providing a holistic view into the success of a campaign at every touchpoint. With the ability to track granular data like media exposures, sales,